Digital Marketing Manager

VISIT Milwaukee: Full-time
Dates: Jun 2021 – Sep 2021

• Oversaw data analytics, SEO systems, email automation, online advertising, customer relationship management system, and content management system
• Managed Visit Milwaukee’s content management systems Kentico (asp.net) and WordPress (PHP). The combined sites drove over 260k+ visitors monthly
• Tasked with stewarding email automation and google ads with the assistance of the Visit Milwaukee digital agency
• In this role, I successfully implemented UTM tracking for email marketing and QR-code generation
• Implemented a/b testing with google optimizer to test summer campaigns and goals
• 80% of the role compacity was charged to develop and execute website content strategy that would improve streamlining overall campaign messaging

To learn more about me please feel free to contact me by sending a message or emailing me at mose@mosecoffee.com.