Digital Analytics Specialist

TBC Corporation: Full-time
Dates: May 2022 – July 2023

• Cross-collaboration between departs to provide Ad hoc and actionable insights for web development, SEM (search engine marketing), SEO, Email, Social, promotional and overal digital marketing team
• Tasked to track 3-week sprint interval and enhancements through agile, scrum, and Jira cloud
• Lead monthly marketing round table to provide insight into Digital marketing performance
• Established and revised digital dashboards for key stakeholders to improve overall business objectives and transparency
• Assisted in over 15 different 360 containers for tag implementation using GTM (google tag manager).
• Helped execute end to end tracking deployment from lower environments to production.
• Developed CRO (conversion rate optimization) analysis using multiple research types customer feedback, website analytics, full story (session recording cloud base integration). To improve A/B testing process and discover true winners
• Managed TBC retail testing experiments rewarded high customer experience changes on the sites
• Built graphical dashboards within looker studio and ad hoc reporting using google analytics extension
• Help develop pipelines within biquery and querying data using SQL to QA and clean the data.

To learn more about me please feel free to contact me by sending a message or emailing me at mose@mosecoffee.com.