Digital Strategist

Crescendo Collective: Full-time
Dates: Sep 2023 – Present

• Led and managed cross-functional projects in analytics, paid media, SEO, and content creation.
• Oversaw Google Tag Manager (GTM) implementation within the Google Marketing Platform, which included tag deployment, troubleshooting, and custom tracking solutions.
• Managed paid media budget plans and optimized ad performance with A/B testing across various campaigns.
• Used tools such as Ahrefs and Screaming Frog to manage technical SEO, resolving issues with canonical URLs, internal redirects, broken links, meta tags, and H1 tags.

To learn more about me please feel free to contact me by sending a message or emailing me at mose@mosecoffee.com.